Gifto's London
Southall Nihari
Told Southall's Punjabi expat history instead of pitching nihari, and it became the best-performing reel of the run.
Type
Paid social / Branded content / Instagram
What mattered
The cut has to earn attention before it asks for anything.
What I did
Editing, motion design, pacing, compositing, and finishing shaped around the idea.
Tools
Paid social · Branded content · Instagram
Available for the right brief
Have a story that needs a sharper cut?
Editing, motion design, performance creative, and visual development.